Michal Clements

Michal Clements is Managing Principal of Insight to Action, a strategy consultancy. She began her strategy consulting at Booz & Co., followed by more than ten years as a partner with The Cambridge Group and ten years running her own firms (first Orrington Strategies, then Insight to Action, Inc.).


 Ms. Clements specializes in understanding customers to drive action oriented recommendations and business strategies for consumer products, financial services, and business-to-business clients.   Her approach combines in-depth industry, consumer and competitive marketplace insights with creativity and client collaboration to create credible, definable and measurable blueprints for action.


 Ms. Clements’ corporate strategy works includes business assessment, due diligence, customer segmentation, competitive assessment, marketing and sales planning, naming, organization design, innovation and branding.  Industries include food and beverage manufacturing, foodservice, financial services (banking and insurance), healthcare and travel.


 Ms. Clements holds an MBA with a Finance concentration from The Wharton School.  She has a Bachelor of Science in Economics from Wharton with majors in Marketing and International Business.  Ms. Clements is Communications Committee Co-Chair of the Trustees Council for Penn Women and a member of the Economic Club of Chicago.