Appel Associates, founded in 1991, provides turnaround management, restructuring and performance improvement consulting services to retail and consumer goods companies.


The firm has expertise in women’s apparel, accessories, jewelry, menswear, childrenswear and all categories of home furnishings across department store, specialty store and direct response channels of distribution. Our client range spans discount to high end luxury.


The firm advises private equity firms and hedge funds with due diligence consulting on acquisitions, and will assume interim management roles during management transitions.


If requested we will serve on Boards of Directors for our clients’ portfolio companies, and provide expert witness testimony in restructuring assignments.


Who We Are